Main Article Content
The influence of fashion is inevitable in our everyday lives. With the rise of social media, anyone can
now be a trendsetter. As such, the fashion industry has become a rapidly changing industry, and many
companies are struggling to keep up with changing consumer demands. Part of the problem may be that
fashion executives continue to lead companies with a classical, hierarchical approach that is conducive
to a lack of flexibility and creativity. What should fashion companies do to stay competitive?
The purpose of this essay is to examine the importance of leadership within fashion companies and
to explore which leadership style fits best in a rapidly changing fashion market. I argue that to stay
competitive in this field, fashion company executives should consider a transformational leadership
approach in order to avoid biases thriving in hierarchies that limit their flexibility and creativity.
Ultimately, although it is difficult to completely abandon hierarchies within fashion companies, even
implementing aspects of the transformational style into a classical approach could help companies stay
relevant in today’s fashion industry.
Spectrum encourages authors to publish their work under a Creative Commons Attribution 4.0 International licence (CC BY 4.0) that allows others to distribute, remix, tweak, and build upon the work, even commercially, as long as they credit the Author(s) for the original creation. Authors may, however, choose to have their work distributed under any of the Creative Commons licenses currently available by specifying their preferred licence in the publication agreement. The applicable Creative Commons license icon will appear on the title page of each published submission. A description of the Creative Commons licences is available here: https://creativecommons.org/licenses/